Reconnecting Africa with its long lost love, Jamaica. The project is a 360 degree heritage exchange through music, culture and common experience of European migration.
The project facilitates this exchange through composition, performance and conversations in and around the UK and Europe’s arts, libraries, museums and other culture and performance venues; from the familiar to the unexpected.
The ambition of Project AfroDancehall:
• to encourage new works around a common musical and cultural heritage
• to engage new audiences with the existing venues, programmes and infrastructure of arts within the United Kingdom.
• to deliver learning projects on converging African, Caribbean and European music, arts and culture.
What Is Afrodancehall?
Afrodancehall is a subgenre; a fusion of modern African and Caribbean music.
The music is originated by artists and composers based in Africa and the diaspora who produce Reggae and Dancehall music with an African interpretation. It also includes Calypso, Soca, Zouk and other genres derived from Reggae.
Project AfroDancehall is a project which aims to bring all the Afrodancehall live and recorded material (videos, audio, events, information, etc) from Afrodancehall artists, musicians and bands together in one place for the world to experience. This will be done primarily online (website & social media portals) and through events held across the UK initially and other countries over time.
Project AfroDancehall will be rolled out in four phases :
Phase 1 – Project Launch:
Presentation of Project AfroDancehall at Bigg Nash Promotions launch in Summer 2013.
Phase 2 – Virtual Resource Centre:
Curate and connect with artists, video and audio playlists, social media fans, artist information via recommendations.
Phase 3 – Multimedia Showcase:
Produce video or audio content of some of the Afrodancehall artists to express their love for doing music, struggles and expectations for Afrodancehall documentary and syndicated content.
Phase 4 – Live Curation and Events:
Engage with various, cultural groups, promoters, DJs and artists in and out of UK for the planning of the first event in Project Afrodancehall which was trialled in 2012 by Bigg Nash Promotions: “It’s an AfroDancehall Ting” due in September, 2013.
All elements of the Project will need financial support from cultural funding and the commercial sector. An open invitation to all the UK based High Commissions or Embassies of African and Caribbean countries for their involvement in this cultural exchange.